Last edited by Tojarisar
Wednesday, July 22, 2020 | History

8 edition of The Product Manager"s Handbook found in the catalog.

The Product Manager"s Handbook

The Complete Product Management Resource

by Linda Gorchels

  • 222 Want to read
  • 15 Currently reading

Published by McGraw-Hill .
Written in English


The Physical Object
Number of Pages304
ID Numbers
Open LibraryOL7626258M
ISBN 100658001353
ISBN 109780658001352

The Product Manager’s Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products—and beat the competition at every : Linda Gorchels. Book Description. The essential guide to seamless product management for today’s fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence.

Based upon Product School’s curriculum, which has helped thousands of students become great product managers, The Product Book explains exactly what a product manager has to do. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed!   This last week, I eagerly bought a copy of Nils Davis’ newly published book, “The Secret Product Manager Handbook”, and eagerly read it. While it isn’t strictly targeted at newbies, or folks who are interested in joining the ranks of Product Management, it is both a great introduction, and a guide that even very experiences members of the Product Management community can find value in.

What Readers Say: “The GIS Management Handbook (2 nd Edition) provides a well-written, comprehensive overview of all aspects of managing a GIS with interesting examples and case studies. It is an excellent tool for new practitioners and an excellent review for old hands.” - Corinna Vester, Operations Manager, Natural Resources Canada, Canada Centre for Mapping and Earth Observation. Book Description McGraw-Hill Education - Europe, United States, Hardback. Condition: New. 4th edition. Language: English. Brand new Book. The essential guide to seamless product management for today's fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager's Handbook has been fully revised and updated to give you the edge /5().


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The Product Manager"s Handbook by Linda Gorchels Download PDF EPUB FB2

The essential guide to seamless product management for today's fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager's Handbook, now in its 4th edition, gives you the edge in today's challenging business features expanded coverage of product development processes, intelligence-gathering techniques, Cited by: The Product Manager's Handbook provides a comprehensive look at the responsibilities and this this is a must have book; new to product management, need a reference guide, or are looking to revamp the role.

From what we know, the label Product Manager is such an ambiguous and broad one that the. Achieving excellence as a manager requires a broad skillset, and The Essential Manager’s Handbook provides easy-to-follow and engaging advice on the 6 key areas.

Nurture your confidence with managing people, leadership, achieving high performance, effective communication, presenting, and negotiating/5(51). The Product Manager Handbook A page ebook containing 10 in-depth interviews with product managers from Google, Facebook, Microsoft, Twitter and more.

Books like this typically cost $$   The essential guide to seamless product management for today’s fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape.

It features expanded coverage of product development processes, intelligence-gathering /5(17). Product management is the holistic job of product managers, includ-ing planning, forecasting, and marketing products or services. Product development is a corporate process of designing and commercializing new products.

This book focuses on product management. vi • The Product Manager’s Handbook. is a platform for academics to share research papers.

Simply put, this book has everything you need for superior job performance-whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal. The Product Manager's Handbook shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that.

The essential guide to seamless product management for today’s fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape.

It features expanded coverage of product development processes, intelligence-gathering. The Product Manager's Handbook is an essential guide to successful product management in today's fast-changing business world.

Eleven information-packed chapters, grouped in four handy sections, explain and analyze the product manager's role in both traditional, hierarchical organizations as well as newer horizontal, team-driven decision-making structures/5. roles, which is the equivalent of other companies’ product manager roles.

Microsoft also has a Product Manager role, but this is more of a marketing function and is usually not entry level. Google has an entry-level role called a Associate Product Manager and a more senior role called a Product Manager.

Gayle Laakmann McDowell and Jackie Bavaro. The Product Manager HandbookThis is a page handbook featuring in-depth interviews with product managers at companies including Google, Facebook, Microsoft, Twitter and more!This was created by Carl and Brittany, two college students who had interned as product managers at technology companies, and found themselves wishing they had a resource like this to guide a Fair 5/5(10).

A self-proclaimed handbook, this product management book targets visionaries who know they have a great product, but aren’t certain exactly where it fits in the world. It aims to show you how to build a business of tomorrow by ensuring your vision is always moving forward, and looking at what needs to be done next—always.

Quick read, at just 74 pages. A "PM " book for aspiring Product Managers. The editor-esque authors of the book are students/interns themselves and they set out to interview veteran Product Managers from companies like Google, Facebook, Twitter, Microsoft, Yammer, Clearslide etc/5.

Buy PRODUCT MANAGERS HANDBOOK: The Complete Product Management Resource (NTC Business Books) by GORCHELS (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders. 8 Project Manager Handbook Equipment Program Delivery is committed to providing Project Managers the equipment they need to do their jobs and having it ready for them upon arrival.

It is important to have everything in place and ready to go before Project Managers arrive in order to convey that time is of the essence in Project Management.

The essential guide to seamless product management for today’s fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape.

It features expanded coverage of product development processes, intelligence-gathering Price: $ Excellent book. Good read for aspiring product managers and product leaders. Most product management books are too theoretical or out of touch with industry practice, yet this book is the exact opposite.

Highly recommend. "The Product Manager's Handbook" is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer.

Praise for The Power of Legal Project Management: A Practical Handbook “This book, written by two of the leading advocates globally for better legal project management, successfully manages the delicate balancing act of being thought provoking and practical at the same time.

Regardless of the stage of development you are at with your own LPM. Regardless of the case management setting, The Case Manager’s Handbook is an excellent resource to use to develop programs, onboard new case managers or to keep experienced case managers current.

I am not aware of another publication / book that covers this breath of information across all types of case management.(And now you can get a lot of my best material in the Kindle or paperback version of The Secret Product Manager Handbook - a real book! It’s crammed full of all the things I wish someone had told me when I started.) You can also check out the podcast - All The Responsibility, None Of The Authority - where I share a lot more secrets about.The Product Manager Handbook contains 10 thorough and insightful interviews from top Silicon-Valley product managers and executives.

In addition, the Handbook contains featured advice on getting a job as a Product Manager from best-selling author Gayle McDowell.

Featured Content: How to Get a Job as a Product Manager Gayle McDowell, author of “Cracking the Coding.